VODAFONE YOUTH: GET TRULY UNLIMITED
In the newest Vodafone campaign for Gen Z, we shifted away from showin umlimited data as "fun" or "freedom" or "opportunities". We are showing them as an unlimited tool to be the real you. Cringe, random, left of read or tryhard. In the end, this is what we all know and what makes a great stories in life.
VIDEOS
STILLSHOTS
HARDSELL
Agency: McCANN Prague
Creative Director: Vladimír Zikmund
Copywriter: Ema Labudová
Art Director: Martin Kraus, Hana Kudrnáčová
Strategy: Martin Svetlík
Client Service: Tereza Sabová, Lucie Bobáňová, Alice Kristenová
Social Media: Monika Šindelářová
Agency Producer: Jitka Baldwin
Production: Unreal Visual
Directors: Novák + Ngyuen
DOP: Dužan Duong
Producer: Adam Bělík
Created in 2023.
